You’ve just secured a feature story in a key media outlet, congratulations! But if your next step is to pat yourself on the back and move on to the next opportunity, you’re missing out on getting the most out of your hard work. While earned media is an important part of the public relations toolkit, […]
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I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education, or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two-way street.
That’s what I love about social. I mean, when’s the last time a billboard responded to your question?