Digital HQ was built for brands navigating modern visibility, shifting attention spans, evolving platforms, and audiences that expect more than polished marketing speak. We blend strategy, communications, content, visibility, and creative execution under one roof to help brands show up smarter online and IRL.
We’re glad you asked.
DIGITAL HQ?
So, who is
For years, marketing and communications operated in silos. PR sat in one corner. Social sat in another. Paid media, executive visibility, content, brand, and communications all moved separately while audiences experienced brands as one connected ecosystem.
Digital HQ was built to close that gap.
We created a modern marketing and communications model designed for how brands actually grow today: integrated, adaptable, visibility-driven, and rooted in trust.
Cause attention and credibility go hand in hand, and the brands that last know how to do both (or, have partners that do 👋)
modern
Modern Marketing Needs a
Solution
We’re on a mission to help modern brands build trust, strengthen visibility, and create momentum through smarter marketing and communications. Here are the core values critical to that mission.
Core
to the
Good
We're
Excellence isn’t optional. It’s our standard. We take ownership, sweat the details, and aim higher every time because great work moves businesses forward.
Commit To Great
We stay one step ahead. That means jumping in early, solving problems before they surface, and always showing up with solutions, not just questions.
Anticipate & Participate
Growth lives outside the comfort zone. We ask the hard questions, embrace change, and never settle for “how it’s always been done.”
Challenge Comfort
We collaborate without pretense. Best idea wins, feedback is a gift, and the mission comes before the title.
Leave Ego At The Door
professional DIY attempter
built a fully remote agency
loves editing personal videos
probably has 47 tabs open
pilates
princess
jumped out of two airplaines
based in Austin, TX
Subscribe to Hillary’s newsletter, Hold to Read
I started my career in social media, back when it was still treated like the “extra” and not the thing shaping culture, perception, and buying behavior in real time. I saw where things were headed early and became obsessed with how brands could build stronger, more direct relationships with people online.
A few years later, I was leading an agency’s social media department and helping build integrated campaigns for major brands as social evolved from an add-on into a real business driver. This experience spanned across pro sports, healthcare, hospitality, gaming, public sector, CPG and beyond. Let’s just say, I was never bored.
In January 2020, I founded Digital HQ after realizing there was an opportunity to build a more modern kind of agency. One built around flexibility, trust, strong strategy, and the way people actually work today. What started as a fully remote agency has grown into a collaborative marketing and communications partner supporting Fortune 500 brands, global agencies, and modern companies navigating visibility in a constantly evolving digital world.
Outside of work, I’m usually picking up a house project I have no business DIYing, collecting screenshots for inspiration, chasing around my kiddo and creatures, or pretending I don’t already have enough tabs open (mentally and literally.)
Hillary Applegate
Founder & CEO
accidentally became a dog influencer manager
powerlifting is my meditation
Built a certified Sonoran Desert pollinator garden
pulled a 270 lb deadlift
based in Phoenix, AZ
Subscribe to Jacqueline’s newsletter, Off The Record
The real job in communications isn't saying the right thing. It's making sure the right thing is actually true.
That belief has shaped my nearly fifteen years of work across public relations, executive communications, social media, and brand strategy — for Fortune 500 companies, major marketing agencies, and nationally recognized organizations including Mayo Clinic, the United Nations, Arizona Office of Tourism, Arizona Lottery, and PetSmart, where I led external communications at headquarters.
Across every role, the work comes back to the same question: do the words match the actions? That gap is where reputation is made or lost.
At Digital HQ, I help brands navigate the collision of traditional media and digital behavior through integrated communications strategies built to strengthen credibility, visibility, and long-term brand relevance.
Jacqueline Keidel Martinez
President and Chief Communications Officer
Our collective experience spans global brands, emerging companies, major agencies, and industries where visibility, trust, and communication matter deeply.
Our Team Has Helped Shape Brands Like...
We’re not the agency that disappears for three weeks and comes back with a 70-page deck nobody asked for. We like clarity, momentum, fast communication, and work that actually gets out into the world.
TL;DR
Platforms, attention, culture - they all shift. We stay close to the work, pay attention to what’s landing, and evolve in real time instead of waiting six months to find out something isn’t working.
Stay Sharp
04
This is where things start moving. Campaigns launch. Content goes live. Executives start showing up. Messaging sharpens. Momentum builds. The goal is to create something people actually remember.
Do the Work
03
No copy-and-paste marketing plans over here. Some brands need visibility. Some need credibility. Some need a stronger point of view. Most need a better connection between what they say and how they actually show up.
Build the Plan
02
Before we touch strategy, we get close to the business. What’s working, what’s not, where the friction is, what the brand is known for today, and what it should be known for next.
Get Aligned
01
the
TRUST
PROCESS
Anyone can talk a big game about strategy, visibility, and growth. We’d rather show you.
Inside are real case studies covering everything from executive visibility and social media to the kind of marketing work that actually creates momentum.
Our clients trust us with their business, so we keep our case studies gated and selectively anonymized out of respect for that trust. You’ll still get the good stuff though. The strategy, the thinking, the numbers, and the impact are all there. Just without the name drop.
pudding