Modern marcom needs a modern model.
At Digital HQ, we’re building a new kind of agency — one that delivers best-in-class strategy, creativity, and execution without the bloat or burnout. Our mission is simple: to connect brands with exceptional talent through flexible, high-impact solutions rooted in quality, creativity, and efficiency.
Core values we live by.
COMMIT TO GREAT
Excellence isn’t optional — it’s our standard. We take ownership, sweat the details, and aim higher every time because great work moves businesses forward.
ANTICIPATE & PARTICIPATE
We stay one step ahead. That means jumping in early, solving problems before they surface, and always showing up with solutions, not just questions.
LEAVE EGO AT THE DOOR
We collaborate without pretense. Best idea wins, feedback is a gift, and the mission comes before the title.
CHALLENGE COMFORT
Growth lives outside the comfort zone. We ask the hard questions, embrace change, and never settle for “how it’s always been done.”
A network built for what today's world demands.
The future of work is flexible, distributed, and fast-moving. That’s why we’ve designed Digital HQ to be agile by default. Whether it’s supporting brand teams directly or plugging into agencies behind the scenes, we scale up (or down) quickly — without compromising on quality.
Digital HQ blends marketing and communications under one roof, offering a seamless mix of digital and traditional tools to help our clients stay ahead, show up smarter, and grow faster.
We’ve curated a vetted roster of the best independent contractors in the business — from strategists and creatives to communicators and marketers. These are experienced pros who are ready to bring your brand to life, online and off.
It’s better for business.
By hiring flexible online-based solutions, companies can stay cost-efficient by paying only for what they need. A budget for one full time employee annually can be used to fund a dynamic digital team, with reduced risk.
It's better for workers.
95% of workers want flexible hours, and 71% of U.S. workers are planning to freelance in 2023. By enabling workers with ownership of the projects they take on, we empower them to own their work-life balance and ultimately produce the best work.
It's better for brands.
A single worker has a set amount of skills and experience. A network of workers has thousands. We can build your team customized to your unique industry and needs – and scale along the way as you grow.
Our workers have represented a wide range of brands like:
With over 100 workers in our program, we have a diverse set of skills, industry experience, and solutions to match your needs
Ready to learn more?
If Digital HQ sounds like the solution you’ve been looking for, let’s talk.
Meet Hillary Applegate
Founder & Chief executive officer
"I help brands turn attention into growth."
After working on both the brand and agency sides, Hillary saw the same issue again and again: companies struggling to keep up with the speed of digital. Platforms change. Trends shift. Attention spans shrink. And without the right team in place, brands fall behind.
She launched Social HQ to help brands break out of outdated marketing models and meet audiences where they are — with content that clicks and strategy that scales. As the industry evolved, so did the agency. Digital HQ was born to offer a full-spectrum approach to marketing and communications, grounded in creativity, speed, and empathy.
Today, Hillary helps her clients go from digital overwhelm to digital momentum — building communities, driving revenue, and staying ahead of what’s next.
I live in Austin, TX
Here's a few things about me that you may not know:
with my wonderful husband, kiddo, cat and dog. (And severely underestimated the exhaustion that is puppy raising !!!)
I’m an Airbnb co-host
of an adorable little home in the historic district of Phoenix and a beautiful cowboy-chic ranch home in Scottsdale (be sure to visit the Phoenix Bungalow and Polk Ranch!)
I’ve always been known as a “documenter”
and make a recap video each year to round up all the videos and moments with family and friends from that year since 2013. It’s my own way of capturing memories and feelings throughout the years, and is a creative outlet I look forward to each year.
Meet Jacqueline Keidel Martinez
President & Chief Communications Officer
"I build connection and trust between brands, executives, and audiences who matter."
Jacqueline is a strategic communications leader with nearly 15 years of experience in building connection, reputation, and trust between brands, executives, and their most important audiences. Through her public relations and communications expertise, she develops and executes modern brand-building strategies for Fortune 500 companies and fractional arms for global agencies Digital HQ represents.
Jacqueline brings executive-level experience leading communications teams for the largest full-service marketing agencies in Arizona and Fortune 500s. Her body of work includes creating and executing public relations and social media strategies for globally-recognized organizations and standout national and local brands, such as Mayo Clinic, United Nations, Arizona Office of Tourism, and Arizona Lottery.
Prior to Digital HQ, Jacqueline led external communications at PetSmart Headquarters, where she modernized the company's approach to public relations and developed corporate strategies that increased brand exposure, enhanced corporate reputation, and drove a 70% increase in PR revenue.
In an era of endless content consumption, she integrates digital and traditional communications to bolster Digital HQ’s clients' awareness, credibility and significance in an ever-changing landscape.
For five years, I ran my dog's social media.
Here's a few things about me that you may not know:
And we racked up quite a following: Nearly 100K on Instagram and 200K on TikTok. We were featured in outlets ranging from The Dodo to The Ringer.
I live in Phoenix, AZ.
With my husband, son, and our two dogs.
Powerlifting is my meditation.
I currently rep 225 lbs. Deadlifts. Weightlifting is where I find focus, inspiration, and empowerment.