social media is.... 

Social media is so pervasive in our lives, whether you’re an active user of it or not. It impacts political change, pop culture, news and beyond. You’re living in the middle of one of the most interesting times in human history where we are more connected than ever virtually. What kind of impact is that going to have on the future?

It’s complex.

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Welcome to...

Hosted by Hillary Applegate, this podcast explores the good, the bad, and the complex impact that social media has on our world. From connections to criticisms, clout chasers and crazy stories, we’re diving into the variety of social experiences that make the space what it is. 

Subscribe to hear unique perspectives from brand managers, creators, influencers, moderators and memes.

Hillary will also share her ongoing perspective as a social media marketer of 10 years with a keen interest in human psychology.

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LATEST EPISODE

In this ‘Headlines’ episode of the Social Complex Podcast, Hillary Applegate and Jacqueline Keidel Martinez dive into the multifaceted impact of social media on brands and marketing strategies. They explore the potential TikTok ban in the U.S. and its implications for marketers, analyze recent industry layoffs and mergers, and discuss the mixed reception of this […]

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We’re always looking for interesting guests and perspectives to get on the mic. Drop us a line and pitch your idea. 

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