One of the biggest issues in influencer marketing is fake followers and engagements. Gone are the days where brands can take follower count and apparent engagement rate as a marker for a quality influencer. There are many ways for influencers to fake their numbers in an effort to appeal to more brands. But how can […]
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I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education, or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two-way street.
That’s what I love about social. I mean, when’s the last time a billboard responded to your question?