Instagram is saying goodbye to its swipe-up link feature. Let’s review what swipe-up means and why it is important. Swipe-up links have been used on Instagram Stories since around the time that Stories were first introduced in August 2016. Early on, they were restricted to high-volume accounts (think: Nike, McDonald’s, etc.) As time went on, […]
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I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education, or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two-way street.
That’s what I love about social. I mean, when’s the last time a billboard responded to your question?