Psychology is one of the most influential fields in marketing. The insights it provides into our behavior and decision-making process can be used to create more persuasive messages that tap into our emotional needs. Here are 5 lessons from psychology for social marketers that help take a good brand online to a great one. Lead […]
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I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education, or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two-way street.
That’s what I love about social. I mean, when’s the last time a billboard responded to your question?