The Challenge Some executives don’t need to build credibility from scratch. They need a platform that matches the credibility they already have. This engagement centered on a university professor with a rare profile: a globally recognized researcher, a former director of a major federal science agency, and an active voice in international AI and innovation […]

From strategy to content, here’s the playbook (and results) in action

The Challenge A Big Four global consulting firm was working to win public sector contracts in Utah and Arizona – and running into a specific problem. Their global brand name carried enormous weight, but at the state and local government level, trust is built differently. Decision-makers wanted to know who they’d actually be working with, […]

This is the preview of a case study post, can just be the first few lines of the blog post if you want!