BeReal is the latest social media app to take over the internet, igniting high praise from Gen Z. But what makes this app interesting, how does it work, and will it stick around for the long haul?

We discuss how BeReal is standing out among the competition by leaning into authentic connection, minimal design, and tight community. We also talk about the pros, cons, and market influences that will either make or break this platform.

To download the BeReal App, click here.

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.