We’re talking about the past present and future of the social media industry. While organizations were once comfortable with a single social media intern, we’ve transformed into full social media teams as the norm.

And to help us understand the market, we’re bringing in someone responsible for the hiring of top-shelf talent in the industry.

Kelly Gordon is a principal marketing agent for Creative People, a human-first recruiting firm for both clients and talent to help build best-in-class product, design, and marketing teams for the world’s most disruptive startups. With over 38k followers on LinkedIn, Kelly brings a wealth of knowledge and insight to candidates and hiring managers in the social market to keep an eye on how this fast-paced industry is shifting, and what roles need to be filled to stay ahead of the curve.

Before finding her dream job at Creative People, she tried her hand in Creative Services through Agency Life and Fashion, and dipped her toes into the startup world. It took her a bit of time to figure out what she loves doing, but she now gets to work with incredibly talented Brand, Content, and Social marketers to help them find their dream jobs at some of the most disruptive companies in the country.

Kelly and I get into the nuts and bolts of how organizations are staffing and structuring social media teams, the diverse portfolio of roles out in the market, how social media in organizations has shifted since 2020, and what the future holds for candidates and brands in the business.

To connect with Kelly, click here. 

To learn about Creative People, click here. 

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.