If you’re interested to hear what it’s like being a social media manager by trade, this is the episode for you. Maddie Lydon is a social media strategist with some incredible brand experience. She started her career in sales and pivoted into social media, never looking back.

We discuss various times in social media history that have changed the game, including political elections, algorithms impacting the way people operate, data regulations and how the Covid-19 shut down drastically changed the social media marketing world. 

We also get into influencers and how their profession as creators has evolved over the years, including the transparency of admitting hardships and finding boundaries in the content they create to keep their sanity afloat. 

You’ll also get some insider information about what it’s really like to work in social media, advice for those interested in getting into the space, and how brands can rethink the way they hire for social media teams.

To connect with Maddie, click here. 

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.