Influencers have been around since the beginning of time. Now, the term “influencer” has become amplified and democratized now because of social media. 

Think about your community growing up; a local pastor, a teacher with a strong reputation in your small town, a beloved mayor. All of those people had influence over the community and impacted behaviors, beliefs, and actions.

Take that, give them a smartphone with some internet, and you have unlimited potential. That’s the essence of influencer marketing.

In this episode, we explore the origins of influencers, how brands choose influencers to work with, fraud in the industry, and FTC rules that influencers need to follow to stay compliant. We discuss the future of influencer marketing and how brands can stay ahead of this rapidly changing industry. 

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Produced by You Lucky Dog Productions.