Ever wondered who really owns that last post you made on social media? Is it yours, or does the platform hold the rights? And what happens when influencers and content creators post on your behalf? The world of content ownership is more complex than ever, especially with the rise of AI in the marketing industry. To help us navigate these murky waters, we’re joined by Sharon Toerek, Founder and CEO of Toerek Law, a national law firm specializing in intellectual property and marketing law for agencies and their clients.

Sharon is the Founder and CEO of Toerek Law (doing business in the marketing world as Legal + Creative), a national law firm focused on intellectual property and marketing law for marketing agencies and their clients. Sharon is a former President of AAF in Cleveland, Ohio and a member of the 4A’s Legal Consultant Panel. She’s a frequent conference speaker on marketing legal issues at industry events like INBOUND, Content Marketing World, Agency Management Institute and the Marketing Artificial Intelligence Institute, as well as to private agency networks including TAAN, Magnet, and Worldwide Partners.

In this episode, Sharon unpacks the legal intricacies of modern case law surrounding AI-generated content, IP ownership, and the brand’s rights to content shared on public platforms. Whether you’re a marketer, content creator, or just curious about the future of digital ownership, you’ll walk away with valuable insights from this fascinating discussion.

Tune in and get ready to rethink what you thought you knew about content ownership in today’s marketing landscape. 

To connect with Sharon, click here.

Check out Sharon’s agency, here.  

To connect with Hillary, click here. 

Read more about Digital HQ here.

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Produced by You Lucky Dog Productions.