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Get ready to pop some tags and grab the twenty dollars in your pocket. We’re diving into the wild world of thrift shopping on social media with Bree Wolver of the popular Instagram page, @thatgirlthrifts.

Bree brings a unique experience as a digital marketer in big tech with a side hustle as an online thrift shopper. Her weekends are spent hunting for treasure in thrift shops and reselling them online, which is both a passion project and one that’s great for sustainability.

She’s not alone though. With nearly 5M hashtags used, there are plenty of consumers out there who buy their products #Thrifted. Bree has used social media to build community in the reseller community, share her expertise in the space with others, and even uses her social media profile as a “first dibs” space for her most loyal customers.

We discuss our background as college sorority sisters, roommates and friends, talk shop about the parallels between the reseller community and big tech, how this community of loyal resellers navigated the pandemic when in-store shopping came to a halt, and where there’s a missing opportunity in the thrift world for better innovation online.

Bree’s unique experience in both tech and fashion as a marketer and entrepreneur brought some fresh perspectives to this episode. She even name drops some super cool tools that you may not even know existed that are sure to change the shopping experience for all retailers.

Buckle up and let’s dive in. 

To connect with Bree, click here. 

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.