It’s speculation we’ve been hearing for a decade: Facebook is dying. And in spite of perception, Facebook has continued to grow in revenue, scale, and monthly active users.

In 2022, we’re starting to see slowed growth – but it’s still growing.

So, is it dying? Sure. But not as quickly as you may think.

In this episode, we discuss the rise of the platform, the evolution of its holding company (Meta) and why Facebook remains a viable option for brands today. We challenge perceptions with data, give an idea of what the future will look like in a metaverse world, and talk about the pros and cons of brands who continue to use the platform.

If you’re interested in hearing about the future of Facebook – this is the episode for you. Enjoy!

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Produced by You Lucky Dog Productions.