When’s the last time that you bought something online? Was it something that you needed? Or something that you saw and you liked? Our ability to shop online has transformed drastically over the last two decades. Even the ads that we are targeted with today are vastly different than they were five years ago. And as a consumer, the way in which we shop and the access that we have at our fingertips has never been more abundant than it is today. But how has this transformation in this space happened so rapidly? And where is it going next? So to dive into this topic, we had to bring on an expert. 

Kurt Elster is a senior e-commerce consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their website through his e-commerce agency, EtherCycle. With two million downloads, Kurt is best known for hosting the unofficial Shopify podcast. Today, Kurt and I talk all about e -commerce, his background in the field, and where the first integration between social and shopping actually happened.

To connect with Kurt, click here.

Read more about Kurt here.

Listen to The Unofficial SHopify Podcast here. 

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.