In 2019, I was eager for a new challenge. After spending five years at an advertising agency and three years working on brand-side social media, I noticed a gap in the social media marketing landscape and set out to address it.
As I built and scaled a team, I repeatedly faced the challenge of resource management. With full-time staff, it was difficult to be agile and responsive to client needs, which limited our capacity to offer innovative solutions. This led me to explore the world of freelancers and the opportunities they presented.
I’ve come to believe that a blend of full-time and independent contractors is the optimal solution for marketing. Freelancers allow you to scale efficiently, access diverse talent, and provide fresh perspectives that can invigorate a team.
The past three years have been the challenge I sought. The first year focused on creating systems and expanding the client roster, while the second year revolved around scaling and team growth. In the third year, we’ve honed our processes and looked towards the future.
As the work landscape has rapidly evolved, so has our business. Initially, I saw the gap in the social media market, but soon realized that there was an even larger gap in the digital marketing space.
Same problem, broader industry. And we’re here to tackle that next challenge.
INTRODUCING DIGITAL HQ
Say hello to Digital HQ, a digital agency backed by a network of independent contractors.
Our mission is to provide best-in-class flexible work solutions to brands and workers through digital solutions rooted in quality, creativity and efficiency.
Our vision is to build a better digital solution for brands and agencies, build a better life for digital creatives.
Our core values:
- We’re flexible.
- We’re problem solvers.
- We take pride in our work.
- We’re passionate.
- We’re partners.
How we do it: We have a robust network of the best of the best independent contractors in the digital space. Our database is filled with workers who are willing, able and ready to bring your brand to life online.
Why we do it: The world of work has transformed. Teams are remote, the need for flexible work is real, the pressure of working parents has never been higher, and the demand for companies to stay ahead of the competition is faster than ever. We believe in a better way to make magic online in a scalable model that’s better for everyone.
We believe in flexible work. Why?
- It’s better for business: By hiring flexible digital solutions, companies can stay cost-efficient by paying only for what they need. A budget for one full-time employee annually can be used to fund a dynamic digital team, with reduced risk.
- It’s better for workers: 95% of workers want flexible hours, and 71% of U.S. workers are planning to freelance in 2023. By enabling workers with ownership of the projects they take on, we empower them to own their work-life balance and ultimately produce the best work.
- It’s better for brands: A single worker has a set amount of skills and experience. A network of workers has thousands. We can build your team customized to your unique industry and needs – and scale along the way as you grow.
Who we serve: Our core groups include brands, agencies and contractors.
For more information, please peruse our website at http://dgtlhq.com.
Sign up for our newsletter to not miss a beat.
Check out our podcast The Social Complex for the latest in social and digital media nuance.
Cheers to the next chapter,
Hillary
