Influencer marketing is a hot topic these days, and it’s no wonder. It has proven to be one of the most effective ways for brands to engage with their target audiences. But in order to get the most out of this high-value tactic, brands need a plan – and that starts with making sure they […]
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I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education, or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two-way street.
That’s what I love about social. I mean, when’s the last time a billboard responded to your question?