Ever wondered who really owns that last post you made on social media? Is it yours, or does the platform hold the rights? And what happens when influencers and content creators post on your behalf? The world of content ownership is more complex than ever, especially with the rise of AI in the marketing industry. […]
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I’m passionate about creating a space on the internet for brands to drive positive change for their audience. Whether it’s providing entertainment, education, or inspiration, I believe that brands have an obligation to their customers to invest socially in the loyalty that they seek from their buyers. And like any good relationship, it’s a two-way street.
That’s what I love about social. I mean, when’s the last time a billboard responded to your question?