If you’re a brand builder, you can’t sleep on TikTok. US users are flocking to the short-form video platform, where creators range in age, interest and follower count.
Here are the quick stats:
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TikTok has over 800 million active users across the globe, with an estimated 80 million in the US in 2020.
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Age groups are getting progressively older on TikTok, with 41% between 18 – 24, 27.4% between 25 – 34, and 17% between 35 – 44.
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Users spend an average of 52 minutes per day on the app.
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A user opens the app on average 8 times per day.
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60% of US users are female, 40% are male.
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TikTok blows all social media engagement out of the water, with an average engagement rate of 52.1% (for reference, Instagram’s average engagement rate is around 3%).
While TikTok is a powerhouse social media, it’s not for everyone. Let’s break down those of you who should take the plunge, and those who should focus efforts elsewhere.
Answer these questions to determine if your business should be on TikTok.
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You have a face to your company, or multiple faces.
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You have a smartphone.
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You know how to do basic photo and video edits on your phone.
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Your target customer is between 16 – 44 years old.
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You have a functioning website where users can learn about your business and book your services/ buy your products.
If you answered mostly “yes”: You should absolutely test out TikTok! You make a great candidate to create some great, entertaining content.
If you answered mostly “no”: This might not be the best platform for you to manage on your own. We’re not saying it would never work– social media agencies like Social HQ can help guide your business exactly where you need to be. But consult with a social media professional before committing too much of your time.
If you’re interested in tapping into the TikTok market for your brand, here’s how to get started:
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Start an account for your business. Lock down your username, and create a bio that shortly states what you do and what you sell.
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Search hashtags that are relevant to your business (i.e. #doctorsoftiktok if you’re a doctor, #hyundailove if you’re a Hyundai dealership, etc.)
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Get inspired by the content you find, and follow users similar to your brand.
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Just like all of your other channels, be sure to plan your content. You can create multiple TikTok videos at once, keep them in draft, and set them live when it’s time.
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Add 3-5 hashtags to each video. Make sure they are relevant to the video, and to your audience.
And that’s the down and dirty of TikTok! What did we miss? Let us know in the comments below!
If you’d like to learn more about how Social HQ can help your business succeed on TikTok, schedule a complimentary intro call with our founder Hillary Houghton today.
Note: There is a lot of buzz around TikTok, especially in the US, where tensions and questions continue to rise around the national security risk of TikTok. If you’re interested in learning more about the risk of app on your phone, we encourage you to review the TikTok privacy policy to better understand what data they collect. There is a lot of speculation in the media, but mobile security experts say “TikTok’s data collection practices aren’t particularly unique for an advertising-based business.”
