When you think of selling, you may think of HSN or QVC, but there’s a new way of selling that is emerging in the form of social media selling on TikTok. Not only does TikTok allow an expansive audience reach, through its inherent platform, but it also brings forward a new way to shop through TikTok Shop by integrating both access to a wide array of audiences and easy to sell and buy products through TikTok Shop. There’s an emerging way for consumers and brands to interact when it comes to making purchases. So how does that all happen? And what does the production look like compared to a traditional TV show like UBC?
Today we are talking all about it with Georgina Cohen from JGS Live. Georgina is the marketing and live executive at JGS Live where she oversees and coordinates behind the scenes operations and production. With a strong focus on delivering seamless and engaging live stream experiences, Georgina collaborates closely with a wide range of brands, tailoring strategies to meet each brand’s unique needs. Her role involves meticulous scheduling, detailed planning, and hands-on management of each production.
Today we’re talking all about what goes into a live stream to make it impactful, the behind the scenes planning and management of a production while they are live, some of the considerations for brands to make if they are wanting to get into the live stream scene and why TikTok is the ideal platform for brands to not just access Gen Z but older generations as well.
To connect with Georgina, click here or here.
Learn more about JGS Live, here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
Takeaways
- TikTok Shop provides access to a wide range of brands.
- Live streaming on TikTok is a new way to sell products.
- Authenticity is key in engaging with TikTok audiences.
- Brands are increasingly recognizing TikTok’s potential for growth.
- The shopping experience on TikTok is more personal and interactive.
- Buyers on TikTok often make impulse purchases.
- TikTok’s search functionality is user-friendly and effective.
- Maximizing live stream impact requires strategic planning.
- Post-production analysis is crucial for future success.
- Gamification enhances viewer engagement and participation.
Chapters
- 00:00 The Rise of TikTok Shop
- 02:54 Behind the Scenes of Live Streaming
- 06:14 Engagement and Authenticity in TikTok Live
- 09:06 The Evolution of Brands on TikTok
- 12:53 The Unique Shopping Experience on TikTok
- 15:11 Understanding Buyer Behavior on TikTok
- 17:00 Search Functionality and User Experience
- 19:50 Maximizing Live Stream Impact
- 22:44 Post-Production Strategies
- 25:00 Gamification and Viewer Engagement
- 28:18 Generational Shifts in TikTok Shopping
- 30:40 Balancing Production Quality and Authenticity
- 36:51 Advice for Brands Entering TikTok Shop
