There’s no denying video content is powerful. 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. So what’s the hold up with brands investing in video marketing? A whole bunch of myths.
Whether you believed that video marketing was out of your league or were unsure where to begin, join us below as we debunk several misconceptions regarding video marketing.
Myth #1: Video content is expensive.
While video content can be expensive, there are plenty of ways to get great video content that doesn’t break the bank. Especially with high-reach content on TikTok, YouTube, and Instagram, a short video on your phone can go a long way.
Identify where your core audience is and what they’re interested in from your brand. With a plan and budget in place, your social strategist can guide you on how to most effectively utilize your budget to get the best ROI for your efforts — even if that recommendation is 10 TikTok videos over one long case study.
Myth #2: You need a lot of equipment to shoot video content.
If you’re reading this right now, we’re going to bet you have a camera somewhere on this device. Smartphones have unlocked a whole new potential for filming content, giving your brand endless opportunities to create compelling content from your device.
Prioritize lighting and sound to accompany your video by investing in a portable light and a plug-in microphone. This small addition can do wonders for your video content creation. Throw in an editing app like InShot to bring your work together and *voila.
Myth #3: You need to have a complicated video production process.
Companies are getting smarter about their use of social media, and they don’t always need professionals behind the scenes to get great results. They’re finding that using simple editing tools can create impactful pieces without spending a year’s worth of budget on one piece of content.
You don’t need a producer, videographer, editor, sound specialist, hair and makeup artist, creative director, and intern for every social media video. Find your lean team for the smaller projects to avoid getting caught up in an over-produced endeavor.
Myth #4: Editing is too difficult.
Technology has made impressive advancements over the last decade, including when it comes to editing tools. From visual effects to smooth transitions, and even audio effects and text overlays, there are plenty of editing apps out there to enhance your end product.
Download a few different programs on your phone and desktop to see which apps work best for your editing style. With plenty to choose from, you’ll have fun testing out the various options and getting creative.
Myth #5: No one will watch.
All that effort to little or no views? Not on our watch. When it comes to video content, it’s all about the audience’s interest. Make sure you have a plan in place before picking up the camera so you can capture the best content to draw your audience in. Keep a keen eye on trends in the video space, especially on TikTok and Reels to see what’s driving organic reach.
And if you’re still unsure how to get it done? Hire Digital HQ. We’re here to bring your brand to life with video marketing, and would love to show you how we do it. Let’s make some magic together.
