LinkedIn is arguably one of the most underrated social media platforms, especially for B2C brands. And while it’s more popular for sales executives and B2B corporations, the adoption rate of brands pales in comparison to the adoption rate of professionals.
So if your employees, partners’ employees, and industry experts are there… why isn’t your brand?
Need more convincing? In this article, we lay out 3 reasons why your brand should be on LinkedIn.
Recruiting New Talent
It’s hard to find great employees these days. For many industries, an audience of employees can be found on LinkedIn. And while it’s easy to post a job application on your page, it’s harder to tap into a pool of great candidates at any given moment.
Brands that invest in their LinkedIn page to build their brand authority and company culture attract more potential employees to follow their page. This audience is ripe for candidates for future postings, as well as advocates for your business who will share your job postings with their networks. The high-value ambassadorship of LinkedIn is something not enough brands take advantage of and can make a difference in a job listing being open for 3 weeks or 3 months. What’s that cost difference for your business?
Engaging Employees & Partners
LinkedIn is a great way to recognize employees publicly, showing an appreciation for the work your people do every day. It’s also a way for you to promote strategic partnerships that your company has, boosting public perception and industry expertise.
By sharing content highlighting employees and partners, you’ll expand your network into theirs, attracting additional potential partners, employees, and media attention. And if you’re concerned about employees getting poached, just remember the better employee experience you give to your people, the harder it is for them to leave. And if they do, you have already amassed an amazing group of potential backfills with your LinkedIn content. Don’t live in fear to avoid the greatness that can come from a present presence on LinkedIn.
Building Company Value
Perception is reality. The more your company’s name is out there in headlines, mentions, tags, and content, the higher value your company is perceived to have. This is especially important for brands that are seeking funding, mergers & acquisitions, or a future sale.
Control your brand’s industry narrative by having a strategic LinkedIn content plan that highlights the value, innovation, and excitement of your brand. By investing in the story your business has to tell, you’ll reap the benefits in the boardroom when working with other industry professionals.
Curious how your brand can stand out on LinkedIn? Get in touch with Digital HQ today to see the possibilities for your business.
